投资人在股东信、访谈、雪球上公开讲过的观点，加上知名投资节目和名人对个股的看法，按发表时间排列。每条都附原文出处，原话逐字照录；投资人谈自己 13F 持仓的，「说完之后」那一行是同一季度 13F 上的实际操作。
Sacks 认为耐克是“go woke, go broke”的又一个例子：品牌本是靠乔丹这类伟大运动员、靠运动表现和胜利建立起来的，后来的营销却推出与运动无关的形象和政治化内容。另一半问题是新 CEO John Donahoe 带来的咨询式“为变而变”：把直销当成新风口，砸掉了零售业务和零售合作关系，原本属于耐克的货架让给了竞争对手，对手因此拿走大量份额。
direct to consumer is the new hotness. So they blow up all their retail operations all their retail relationships.Chamath 认为企业必须有清晰的北极星并坚持下去；耐克过去的北极星是乔丹、老虎伍兹、小威、桑普拉斯所代表的“精通与卓越”，后来却偏离了，而消费者不会去买自己不向往的品牌。他说自己已经从耐克转向 On。他认为只要耐克重新以精通与卓越为北极星、回到有消费能力人群所在的零售点，就会没事，称其潜力像一根压紧的弹簧。
if they find mastery and excellence as their north star again, I think they'll be fine because I think it's a coiled spring in terms of its potential.Friedberg 说他以前只买耐克，后来离开的原因不是广告或下单体验变差，而是产品本身变差了：鞋子大约六周就坏，质量不如从前。于是他在 REI 试穿后改买 Brooks，认为 Brooks 耐穿。
The product started to suck. The shoes literally fell apart in like 6 weeks.达摩达兰读完《鞋狗》后分析耐克的品牌价值：除 2023 年外，耐克的营业利润率一直比行业高 1.5–3 个百分点，说明品牌有溢价；但转向线上直营、绕开鞋店可能削弱了品牌，2023 年是警钟。他按三个时期的增长和利润率估值，如果增长和利润率回不来，价值会大幅下降。六周前 71 美元时胜算在投资者一边，换帅后反弹到 88 美元，市场已在定价复苏。
At the $71 stock price that the stock was trading at, just six weeks ago, the investing odds would have been in your favor, but the bounce back in the stock price to $88, after the new CEO hire, suggests that the market is pricing in the expectation that the company will bounce back to higher growth and better margins.